H. Kumar, P. Rauschnabel, M. N. Agarwal, R. Singh and R. Srivastava. Towards a theoretical framework for augmented reality marketing: a means end chain perspective in retailing.
Runner Up:
Best academic paper award*
S. Barta, S. Ibáñez-Sánchez, C. Flavian and C. Orus. Exploring the Influence of Value Expectations and Personal Characteristics on the Creation of Avatars for Events in the Metaverse.
Best industry paper award*
F. Amin and T. Jung. PR in VR: Helping the NHS Deliver More Accessible, Greener, and Better Quality Care.
Runner Up:
Best industry paper award*
A. Magnelli, F. Basso and A. Cavallaro. The Divine Comedy in VR: Purgatory, an immersive journey.
Registration
*IAITI OFFICIAL RECEIPT WILL BE EMAILED OUT 4-5 days after registration!