Media & EntertainmentImmersive technology combined with Artificial Intelligence (AI) is already impacting the way media is created and consumed and both augmented and virtual reality are set to grow rapidly in the media and entertainment sector over the coming years. 360-degree video, location-based entertainment and immersive media are just some of the ways these technologies are entering the industry. IAITI is seeking collaborations on immersive media and entertainment projects including gaming, film and television, cinema, art, and music.